WHAT ARE YOU WORKING ON?

A promotional campaign brought to life by Nike, the series titled “What Are You Working On” highlights the ongoing projects of elite athletes as they navigate their careers in and out of their sports.

Tayla Harris, a prominent player in the Australian Football League and a professional boxer, passionately advocates for embracing the power of saying “yes.” Despite the challenges of juggling two professional sports, she actively pursues diverse business opportunities, embodying the belief that exploring various paths can reveal your true potential.

CREDITS:

Client - Nike
Agency – Victory
Creative Lead – Mario Soriano
Creative Lead – Mark McCambridge
Director / Producer – Will Gaffney
Director / Producer – Vincent Volpe
Producer – Tyler Hall
Producer / Editor – Archi Prudencio
Camera – David McKinnar
Camera – Filip Milovac
Production Assistant – Raechel Harding
Sound Recordist – Jack McCulloch

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